METHOD
Why this work is different
Most performance interventions work in artificial conditions and collapse under real pressure.
Insight gained in reflection disappears under scrutiny.
Calm achieved in training vanishes under pressure.
House of Birch focuses on behaviour that holds in the environments where power is actually exercised.
Insight gained in reflection disappears under scrutiny.
Calm achieved in training vanishes under pressure.
House of Birch focuses on behaviour that holds in the environments where power is actually exercised.
The core premise:
The core premise
Leadership is not a trait.
It is a context-dependent system output.
If the system is not built to hold under real conditions, performance will not hold either.
If the system is not built to hold under real conditions, performance will not hold either.
The diagnostic orientation
House of Birch uses the unique biopsychosocial (BPSC™) approach to leadership and performance, developed by Tommy Birch.
This means performance is assessed across three interacting layers:
This means performance is assessed across three interacting layers:
1
Biological
constraints
Load, stress, recovery, regulation, and sustainability.
2
Psychological
constraints
Threat perception, identity, attention, judgement, and decision-making.
3
Social & systemic
constraints
Authority, incentives, power dynamics, and coalition structures.
Not every layer is relevant in every engagement. Intervention follows diagnosis, not assumption.
How this work is designed
Diagnostic before intervention
The underlying constraint is identified before any change is introduced.
Interventions operate at the level of automatic response under load
Change is designed to hold when stakes, pressure, and exposure are real.
Context-anchored and tailor-made
Interventions are designed around the client's actual operating environment, incentives, and exposure.
Intervention philosophy
This work does not optimise for short-lived peaks.
Interventions are designed to:
• hold under real pressure
• increase behavioural range
• reduce long-term load
• remain effective across changing contexts
• increase behavioural range
• reduce long-term load
• remain effective across changing contexts
Long-lasting success is not achieved by hacks or quick-fixes.
It emerges from changes that remain effective across pressure, time, and context.
It emerges from changes that remain effective across pressure, time, and context.
What clients typically notice
Greater behavioural range under pressure
Sustained effective leadership
• Authority that holds without force
• Decisions that land without over-assertion
Faster recovery after high-stakes situations
Less effort for the same or greater impact
Sustained effective leadership
• Authority that holds without force
• Decisions that land without over-assertion
Faster recovery after high-stakes situations
Less effort for the same or greater impact
What this work is not
This is not quick-fix coaching or surface-level optimisation.
It does not rely on generic frameworks or decontextualised tools.
This work is for individuals willing to address the system, not just its surface expressions.
It does not rely on generic frameworks or decontextualised tools.
This work is for individuals willing to address the system, not just its surface expressions.
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