CASE STUDIES
Leadership transformation in action.

Building Executive Alignment During M&A

London, UK
🇬🇧

CONTEXT

A leadership team within a large UK media agency faced growing tension between departments during a complex merger. Competing agendas and territorial behaviour undermined integration efforts, slowing decisions and confusing communication. The resulting fragmentation created operational and reputational risk at a time when investors and regulators expected stability.

APPROACH

Through a series of one-to-one advisory sessions, we identified behavioural patterns that fuelled inter-departmental rivalry and eroded trust. A shared framework for composure and decision discipline was introduced, supported by short interventions to reshape how senior meetings were run and how disagreement was expressed and managed. Each executive received tailored guidance on presence, tone, and message control in high-stakes situations. The focus was on establishing deliberate rhythm and unified language across the leadership team.

OUTCOME

Within a quarter, decision turnaround improved, competition between departments subsided, and messaging to stakeholders became consistent. The merger closed without talent or client loss, exceeding sector benchmarks. The behavioural framework has since become a permanent part of the firm's leadership operating model, sustaining clarity and cohesion in the years following the completion of the merger.

Expanding Influence, Self Awareness and Charisma

London, UK
🇬🇧

CONTEXT

A founder-CEO in the technology sector was admired for his charm and clarity in one-to-one conversations but struggled to command the same presence in group settings and public forums. Networking events and panel appearances often left him tense and reactive, clouding judgment and limiting strategic thinking. These inhibitions created missed opportunities for influence at a stage when visibility and investor confidence were crucial.

APPROACH

Our work focused on expanding his self-awareness and refining how he read and shaped social dynamics. Through a series of targeted experiments, he tested new ways of engaging rooms, observing responses, and adjusting his delivery to align perception with intent. We challenged his decision-making patterns under pressure, helping him separate instinct from inhibition and translate insight into deliberate, confident action.

OUTCOME

Over the following year, his presence transformed from introspective and cautious to assured and outward-focused. He became a well-known tech founder, leading accelerators, mentoring early-stage founders, and recognised internationally as an industry expert. He proceeded to advise venture capital firms, and lead workshops across UK universities and early-stage accelerators. His new ability to influence a room has since become one of his defining professional strengths.

Rebuilding Authority After Loss of Trust

London, UK
🇬🇧

CONTEXT

A Chief Operating Officer in a FTSE 250 company experienced reputational damage following a failed transformation initiative. Confidence from the board and peers had eroded, heightening operational risk and jeopardising stakeholder trust.

APPROACH

We analysed the behavioural and communication patterns that had weakened his authority (including interpretive and reactionary patterns) and introduced a new framework for clarity, composure, and consistency under changing conditions. The work also focused on recalibrating his leadership style to strengthen communication with employees and stakeholders, increase popularity across departments, and enhance his ability to articulate and sell his long-term vision. Our sessions also included refining decision language, rebuilding narrative control, and restoring presence in high-stakes settings, mitigating both personal and organisational exposure to leadership instability.

OUTCOME

Within two quarters, peer confidence and staff engagement recovered. He was reappointed to lead the next phase of transformation, which concluded successfully. The CEO remarked that his "presence in the room feels different now, measured, confident, and decisive" noting that the renewed leadership style helped stabilise the organisation during a critical period.

Stabilising Executive Composure in Investor Relations

Herzliya, Israel / Silicon Valley, US
🇮🇱🇺🇸

CONTEXT

A Chief Financial Officer at a fast-growing international technology firm faced heightened stress during a period of market instability while raising funds for series A. Investor communications became defensive, board interactions reactive, and internal morale weakened, introducing reputational and valuation risk for the business.

APPROACH

Through individual advisory work, we addressed cognitive and behavioural responses to uncertainty, introduced composure rituals for high-stakes meetings, and restructured her communication rhythm around clarity rather than control. The work was designed to mitigate reputational exposure by stabilising her presence under scrutiny and re-establishing consistent investor confidence.

OUTCOME

Within a quarter, board and investor interactions became markedly steadier, valuation volatility eased, and she described herself as more "composed and quietly commanding." The company's subsequent fundraising round closed successfully and served as a model for leadership stability under market stress.

Strategic Elevation in Political Setting

Jerusalem, Israel
🇮🇱

CONTEXT

A Member of the Knesset (Israeli Parliament) in the largest centre-right party occupied a low and symbolic position on the electoral list, traditionally reserved for female representation. Her ambition was clear, yet her early strategies relied heavily on visibility and networking tactics that failed to generate genuine political capital.

APPROACH

Across a multi-year advisory relationship, our work focused on uncovering behavioural blindspots, strengthening composure under scrutiny, and reframing influence from approval-seeking to agenda-setting. Together we built a positioning strategy that emphasised credibility, substance, and intellectual independence within party dynamics.

OUTCOME

Within less than two election rounds, she advanced from the bottom of the list to the top 10, an ascent achieved despite limited institutional support. Her messaging sharpened, her presence matured, and her reputation within the party shifted from compliant representative to strategic operator. She has since held various senior ministerial roles, shaping national policy and public discourse with notable authority and composure.
Tom Birch

Tommy Birch

Driven by curiosity, disciplined thinking, and a deep admiration for high achievers.

LET'S GET IN TOUCH

HOB